Stop Thinking About it. Stop. No Really, Stop.

by on March 30, 2011Posted in: Uncategorized

A death spiral I am sadly familiar with:

“Brokering my own attention span is my attempt to reassert control. I will spend my attention wisely and get the most out of it by investing it wisely in things that will “reward” it. But I fear that expecting to profit from paying attention is a mistake, a kind of category error. Attention seems to me binary—it is engaged or it isn’t; it isn’t amenable to qualitative evalution. If we start assessing the quality of our attention, we get pulled out of what we were paying attention to, and pay attention to attention to some degree, becoming strategic with it, kicking off a reflexive spiral that leads only to further insecurity and disappointment. Attention is never profitable enough, never sufficient.”

[via The Daily Dish Beast]

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