Playing Tue April 24 at 8:30 & Sun April 29 at 2:30 at SVA
Playing Thurs April 26 at 7:00, Fri April 27 at 2:30, and Sat April 28 at 4:00 at AMC Loews Village [Program & Tix]
Perhaps the single most important movie at this year’s Tribeca Film Festival. Brooklynite filmmaker Christopher Kenneally joins forces with the perpetually astonished Keanu Reeves to tackle the forefront issue of digital vs. film, and recruit the industry’s most relevant talking heads to offer their two cents.
Everyone’s already talking about the potential demise of 35mm- whether we can fight it and whether it’s worth fighting – and this will be sure to get ’em talking more.
Gendy Alimurung introduces her most essential roundup on the situation and its ripple effects, for LA Weekly:
Today, the driving force isn’t so much a single movie as it is the studios’ bottom line — they no longer want to pay to physically print and ship movies. It costs about $1,500 to print one copy of a movie on 35 mm film and ship it to theaters in its heavy metal canister. Multiply that by 4,000 copies — one for each movie on each screen in each multiplex around the country — and the numbers start to get ugly. By comparison, putting out a digital copy costs a mere $150.
This year, for the first time in history, celluloid ceases to be the world’s prevailing movie-projector technology. By the end of 2012, according to IHS Screen Digest Cinema Intelligence Service, the majority of theaters will be showing movies digitally. By 2013, film will slip to niche status, shown in only a third of theaters. By 2015, used in a paltry 17 percent of global cinemas, venerable old 35 mm film will be mostly gone.
The repercussions will be vast — and felt down the entire length of the movie-industry food chain.